Industry Focus: Technology—As 2021 draws to a close, what types of technology should apparel businesses consider investing in to successfully navigate 2022? – Apparel News

With the new year arriving in a couple of weeks, a sense of opportunity and new beginnings has been felt as businesses look back on the progress made and lessons learned during 2021. Entering 2022, the apparel industry is looking toward a fresh start. To support this optimism that has been cultivated through overcoming challenges and applying hard work, businesses will need to continue to invest in technologies that allow them to remain agile, ready to shift direction with solutions when an obstacle lands in their path.

Whether solving issues within the supply chain, advancing retail strategy or approaching production from a different perspective, fashion businesses must invest in technologies to support their work when a problem strikes in order to avoid disastrous outcomes. California Apparel News asked apparel-technology experts: As 2021 draws to a close, what types of technology should apparel businesses consider investing in to successfully navigate 2022?

Shahrooz Kohan, Chief Executive Officer, AIMS360

­ The market is changing fast because of supply changes and buying patterns. The whole supply-to-delivery process is now omni-channel as it is impossible to know what will happen next. Costs and selling prices are constantly a moving target for each channel. One day goods are stuck in the port and brands require domestic production and the next day it changes again. We have had to upgrade our omni-channel automation software to accommodate the day-to-day changes in production, order taking and delivery. Our client brands are staying in business by being able to quickly adapt to changes.

Jason Wang, Chief Operations Officer, Alvanon

When it comes to samples, imagery and production, physical textiles have been the standard in fashion. One of the solutions to combat this waste is digital technology, with digital sampling and 3D digitized models that can not only help within the supply chain but also solve customers’ fit issues by creating realistic virtual body models to make clothes that fit every body.

Today, we’re using digital to help us get a more efficient supply chain by making 3D models streamlined across digital and physical forms. Alvanon enables companies to generate and leverage their authentic 3D digital assets across multiple platforms and applications. We have seen how 3D avatars can change the way we design, produce, merchandise and sell fashion. 3D digitized models will change the fashion production game in 2022.

Mark Kwong, Head of Business Development, Brandboom

As we’ve seen over the last couple of years with the pandemic, everything can change very quickly. Many countries still have heavy restrictions in place—and those restrictions change frequently. As the pandemic continues to create challenges, buyers often can’t, or don’t want to, travel. As a result, the ability to do everything online is not only expected—it’s demanded.

The name of the game is flexibility. Brands that have always used the standard seasonal approach to their lines now need to be more agile with planning and inventory. We’ve also seen brands benefit from expanding their product lines; …….


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