With LG’s dominance of the OLED TV world coming under serious pressure in 2022 from Samsung’s new Quantum Dot take on OLED technology, AV fans have been eager to see how LG might respond in 2023. Well, based on the information released by LG ahead of the CES 2023, the answer appears to be that it has responded with a vengeance.
The killer models for 2023 look certain to be the new G3 series. We’ve become used to LG’s G series delivering a performance advantage for a couple of generations now (after many years previously where they only differed from the C series on aesthetic or sound quality grounds), but this performance ‘gap’ between the C and G models is hitting a spectacular new level for 2023.
The key lies in LG’s claims of a brightness increase on the 55, 65 and 77-inch G3 models of 70% over ‘traditional’ WOLED TVs (such as the new B3 series, which will don’t benefit from LG’s advanced ‘Evo’ panels and Alpha 9 processing combination). This raises the possibility of the G3s hitting in excess of 1500 nits on a 10% white HDR window, and more than 2000 nits on a 2% window. That would be a huge leap for a single generation of OLED to make, dwarfing the 30% increase achieved in the transition from LG’s 2021 to 2022 OLED ranges.
LG’s new G3 OLED TVs use new Micro Lens Array technology to deliver potentially spectacular new … [+]
LG in its usual coy way isn’t keen to talk about the specifics of the technology that’s gone into achieving this huge and potentially game-changing brightness enhancement, merely describing the G3s new brightness being down to ‘Brightness Booster Max’ technology, which it pitches as a combination of improved panel design and processing. In reality, though, as keen followers of tech may suspect, this scale of brightness jump is actually down to the G3s using new Micro Lens Array (MLA) technology.
MLA technology adds a layer of tiny lenses to the TV’s structure to focus the OLED panel’s light output better, making sure that more of the potential light is focused directly towards the viewer. The way MLA technology works also means that the extra brightness can be achieved without increasing either power consumption or the likelihood of the OLED panel suffering with permanent image retention.
There have been reports that LG was working on integrating MLA into its TVs for a few months now, but it’s great to finally have this confirmed. Especially when there were rumours before Christmas that the technology had been put back a year.
It is perhaps worth reflecting that earlier reports about MLA technology had suggested a much milder 20% brightness increase over non-MLA WOLED panels, so it’s tempting to wonder if LG has also done something with the polariser layer in its new G3s to get their brightness to a level that will likely at least rival and potentially surpass potential …….